The First Tech Startup in the Coffee Industry
Craft Coffee is fundamentally rethinking the $71B coffee industry. Our radical notion is that technology has enabled a customer-centered approach to coffee that was never before possible. This is why we recently rebuilt our service around what we call the Coffee DNA Project.
Data, technology, product and user experience are at the core of the company we're building. No coffee company in the world is set up to operate this way. But we are. Since 2011 we've built what Fortune Magazine called "the internet coffee company." We've sold millions worth of coffee to customers all over the world. As a startup, we ask the kinds of questions and collect the kinds of data you'd expect. And since we're the only real tech startup in the space, we arrived at conclusions that have blown the minds of every coffee industry veteran we know.
What We're Building
The future of Craft Coffee is based on our unique past. It's different than what you've seen from us so far. We're building a new kind of coffee company. A tech company. It's going to be global. They're not going to see it coming.
Our team is everything. Changing a $71B industry will be a massive battle. If that sounds like your kind of challenge, read on.
|"a new discovery model ... called the Coffee DNA Project"|
|"the internet coffee company"|
|"the Pandora of coffee"|
Get Immersed in your Work
When you're in the business of curating the world's best coffee, it's pretty great to be immersed in your work.
- After 6 months at or above a manager level, you can accompany our green buyer on an expenses-paid trip to a coffee-growing country!
- You'll work out of our Williamsburg, Brooklyn office where we roast fresh coffee regularly. Get ready to get spoiled.
- We'll supply you with the perfect home coffee brewing setup.
- And, of course, you'll receive a free Craft Coffee subscription.
We're Kind of Like a Big Deal
We're backed by a group of global, top-tier investors, including YCombinator and 500 Startups.
Our partners include brands like TED and Wired.
We've been featured in The New York Times, The Wall Street Journal, Fortune, TechCrunch, Wired, Fast Company, Esquire, New York Magazine and a whole lot more.
Engineering & Product
Music, movies, art, dining, dating, advertising. You name it, somebody is applying data science to it. Except coffee. Why has this $71 billion global industry gone entirely untouched by data science? Because coffee is just coffee, right? Wrong! We know from years of running the only real tech startup in this space that coffee is deceptively complex. That's why we rebuilt our service around the Coffee DNA Project. Want to run the most ambitious experiment ever into understanding coffee drinkers' taste preferences?
We're building the first true tech startup in coffee. We use technology to acquire and retain customers, to collect data about their preferences, to connect them with products they love, and to fulfill orders intelligently. We care deeply about product and customer experience. We believe that technology has the power to transform industries and to change the way business is done. Help us fundamentally rethink this $71B industry.
Technology allows us to take a uniquely customer-centered approach to coffee. You will help us build the UI/UX that makes this possible. Whether it's our physical product or our digital one, the UI is where we communicate with customers. It's where we ask for the inputs that power our Coffee DNA Project, and where we need to convey the value of engaging with our product. It must be sleek, functional and intuitive. Building a modern digitial experience around a physical product is a juicy challenge. Interested?
You're patient and enjoy helping people, even when they're a little frustrated. You have excellent reading comprehension. You never miss an important detail. You're a digital native, and you have excellent professional skills and communication ability. You're always on-time. You have a natural ability to make people like you in both oral and written communication. You're our next customer experience associate.
This is a unique opportunity to be in the trenches in the heart of our growth strategy. You will interact with our customers a lot via email, social media and phone, but this is not a customer service role. Instead, you will focus exclusively on customer acquisition and customer retention efforts. If we were buzzword types, we might title this position Growth Hacker, but we're not so we won't.
You will be our chief storyteller. Every coffee has a story, and our product presents those stories through an entirely new customer experience. You will hone our message and lead our efforts to tell the world about our product and the incredible work that our team is doing.
Our head roaster will lead our green buying and roasting program. This is a truly unique opportunity to define the coffee program of a company that has a global customer-base, and to instantly bring your coffee to many thousands of people around the world.
We are building a world-class supply chain operation that creates value for both our customers and for our network of roaster partners. You'll play a significant role in creating that value. You will always be thinking about how you can add efficiency to our systems, and how you can decrease our costs while also improving our customers' experiences. You will have significant responsibility in helping to manage our vendor relationships, our production systems, and our fulfillment operations.
You won't fetch the coffee - we make our own. Craft Coffee interns are expected to build an employable resume through self-directed projects. One intern said: "When I was interviewing for full-time roles at NYC-based startups, it was really valuable for me to have concrete examples of the new systems I had put in place at Craft Coffee." Post-internship startup employment? So far, we've got a 100% placement rate.